Socialcam
Socialcam
Socialcam is a mobile social video for iPhone and Android, that was launched March 7, 2011. It allows users to capture and share videos online and on mobile, as well as via Facebook and other social newworks.By July 2012, the application passed 16 million downloads and was acquired by Autodest for $60 million.Socialcam was founded by Michael Seibel, Ammon Bartram, and Guillaume Luccisano and is located in San Francisco, CA.
Functionality
Socialcam was well known for the following functionality: applying filters to video, applying themes and soundtracks to video, and smooth integration with Facebook.Socialcam's eventual goal is to replace the default camera app on all smartphones.
Brands on Socialcam
A large number of brands use Socialcam to engage their social media audiences with video content including: Brooklyn Nets, Lipton Iced Tea, New York Jets, Sierra Mist, and General Electric.A complete list of Socialcam brands can be found on its brand leaderboard
Criticism
Socialcam's popularity on Facebook suddenly increased in the spring of 2012, via unusually aggressive actions to induce contacts to join. It was criticized as "invasive" and a "bully" by many reviewers, for sharing what users were viewing without them realizing that that would happen.This also led to questions about whether Facebook was playing favorites with what content gets featured. In response to criticism, Socialcam quickly made a number of changes to make its sharing functionality easier to understand.
Facebook
Facebook is a social networking service launched in February 2004, owned and operated by Facebook. It was founded by Mark Zuckerberg with his college roommates and fellowHarvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes.The website's membership was initially limited by the founders to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League,and gradually most universities in Canada and the United States,corporations,and by September 2006,to everyone of age 13 and older to make a group with a valid email address.
Facemash
Facemash, the Facebook’s predecessor, opened on October 28, 2003.Initially, the website was invented by a Harvard student, Mark Zuckerberg, and three of his classmates – Andrew McCollum, Chris Hughes and Dustin Moskovitz. Zuckerberg wrote the software for the Facemash website when he was in his second year of college. The website was set up as a type of “hot or not” game for Harvard students. The website allowed visitors to compare two student pictures side-by-side and let them choose who was “hot” and who was “not”..... That night, Mark Zuckerberg wrote the following blog entries.
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